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Lena Hofstad

Background: Swedish product strategist, ex-founder.

Expertise: SaaS development, team scaling, product growth.

Mentoring Style: Metrics-focused, calm, design-thinking advocate.

Philosophy: “A clear ‘no’ is better than a confused ‘maybe.’”

About

Lena Hofstad is a sustainability strategist, circular economy innovator, and climate justice advocate with a passion for building regenerative futures. Born in Oslo and deeply shaped by Scandinavia’s environmental ethos, Lena has spent over 20 years working across industries to embed ecological wisdom into how we live, work, and grow.

With a background in Environmental Science and Systems Thinking, Lena has advised Fortune 500 companies, city governments, and grassroots movements alike. Her mission: to move sustainability beyond buzzwords and into the realm of measurable, community-driven change.

Whether designing zero-waste urban models, consulting on green supply chains, or co-creating youth climate leadership programs, Lena’s approach is holistic, science-based, and deeply human-centered. She is especially passionate about bridging indigenous ecological knowledge with modern innovation—building futures that are not only greener, but fairer.

 

What’s fueled her lasting impact in environmental leadership?

👉 Systems thinking paired with actionable strategy
👉 Deep respect for ecological and cultural interdependence
👉 Relentless drive to make sustainability inclusive and tangible

Lena is a sought-after speaker, advisor, and mentor to the next generation of environmental leaders. She’s led workshops on regenerative design from Nairobi to São Paulo and helped shape circular economy frameworks adopted by regional governments in Europe and Latin America. As a mentor, Lena brings clarity, inspiration, and the tools to turn ideas into enduring impact.

 

Outside of work?

You’ll find her restoring a community garden, biking through forest trails, or collaborating on art projects about climate hope and grief.

 

How She Can Help

1️⃣ Designing Circular Economy Models for Organizations & Cities
2️⃣ Coaching Sustainability Leaders & Climate Entrepreneurs
3️⃣ Facilitating Climate Justice Dialogues & Cross-Cultural Exchange
4️⃣ Integrating Indigenous Knowledge into Environmental Strategy
5️⃣ Building Scalable, People-Centered Sustainability Programs
6️⃣ Advising on ESG Strategy, Reporting & Corporate Transformation
7️⃣ Leading Systems Thinking & Regenerative Design Workshops
8️⃣ Mentoring Youth Movements & Emerging Eco-Leaders
9️⃣ Communicating Complex Climate Topics with Clarity & Compassion
🔟 Supporting Policy Development for Equitable Climate Action

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