BUILDING A PERSONAL BRAND
Learn how to define your identity, craft your narrative, and grow a professional presence online and offline.
Overview:
The “Building a Personal Brand” video dives into how individuals can shape how they’re perceived—online and offline—by intentionally showcasing their values, skills, and passions. In mentorship and professional spaces, your personal brand acts as your reputation: it opens doors, attracts opportunities, and tells people what you stand for. This video helps viewers craft a brand that feels authentic, consistent, and aligned with their goals—especially in global and cross-cultural environments.
✅ 1. Define What You Stand For
Start by asking: “What do I want to be known for?”
Your personal brand should reflect your values, strengths, and goals—not just your job title.
Ask yourself:
What topics do I care deeply about?
What kind of work energizes me?
What impact do I want to make?
🧠 Key takeaway: Authenticity is the foundation of a strong personal brand.
💡 2. Audit Your Online Presence
What does a quick Google or LinkedIn search say about you?
Your digital footprint should support your brand message. Check your:
LinkedIn profile (headline, summary, and activity)
Portfolio or personal website
Public social media accounts
Make sure your profiles tell a cohesive story about who you are and what you do.
🛠️ Ment-er Tip: Highlight achievements, interests, and collaborations that reflect your direction—not just your past.
💬 3. Tell Your Story (Not Just Your Skills)
Facts are important—but stories are memorable.
When networking, interviewing, or sharing content:
Use personal experiences to show your journey
Frame challenges as learning moments
Highlight how your background adds value
🎙️ Real-world example: “I transitioned from teaching to tech because I love translating complex ideas into simple tools people use daily.”
🧠 People connect with people, not just résumés.
🧍♀️ 4. Be Consistent Across Touchpoints
Consistency builds trust. Make sure your tone, visuals, and message are aligned across platforms.
Tips:
Use the same profile photo and headline on professional platforms
Keep your message clear and concise—no need to reinvent yourself in every bio
Regularly engage with topics that match your brand
🌍 Cross-cultural tip: Adapt your tone for different audiences, but keep your core message steady.
🧠 5. Share What You Know (And Keep Learning)
Build your brand by contributing, not just broadcasting.
Ways to grow your presence:
Write posts or articles about your field
Speak at events or join panels
Share helpful resources or mentor others
Don’t wait to be an “expert” to share—your perspective already matters.
📢 Pro tip: People remember those who help them learn.
📌 Final Thoughts & Takeaways:
A strong personal brand doesn’t mean being loud or perfect—it means being clear, consistent, and intentional about what you bring to the table.
Remember:
Start with your values and vision
Shape your online presence with care
Share your story, not just your status
Stay curious, helpful, and true to yourself
Your brand is already being built—this video helps you take control of it.